Media Relations
Journalists have pages to fill and to do that they need to speak to people with expertise and first-hand experience. When the profile of your business or the sector you work in is high, there is a chance they will get in touch for your comment, advice or to engage you in a contentious debate. This is especially true if you have been working to increase your exposure or something negative has put your business in the spotlight.
If you or your staff are not prepared for such enquiries they can be daunting. If handled wrongly they can be a disaster. Waugh Communications can work with you in the background to ensure you always present the right image in any given situation. Because we're experienced journalists by profession, we know what kind of information reporters and editors will be looking for - and how they're likely to use it when you have given it to them.
We can ensure your business is alway prepared by supporting you in a number of ways:
- On call to advise on media enquiries
- As a 'virtual press office' for you to direct enquiries to as a first port of call
- Assisting in or taking control of drafting statements to be issued
- Advising staff on dealing with media interviews
- Arranging print and broadcast media training for your staff with recommended partners
- Drafting a tailored media protocol and guidance document for your staff
- Preparing media packs that inform journalists about your business and key personel
- And many other ways...
Our support for your business can be tailored to your needs and engaged on an on-going or ad-hoc basis as required.
To find out more please don't hesitate to get in touch for a chat.